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You’ll find our comprehensive Electronic 2024: Hong Kong report inside the embed below (click here If you're able to’t see that, or If you're able to’t alter the slides).
Snap’s advertising and marketing means only publish audience gender data for “woman” and “male” users, however the figures published for these demographics don’t always incorporate around the entire person figure, so percentages shown here may well not sum to 100%.
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Just just before we get to the entire report, Here are a few recommendations for even more looking at, that will supply supplemental context for our complete list of Electronic 2024 figures for Hong Kong:
The amount of social media marketing users in Hong Kong Firstly of 2023 was similar to 89.nine per cent of the full populace, but it surely’s also important to note that social media marketing consumers might not characterize one of a kind people today (see our detailed notes on data to understand why).
Also, our Assessment suggests that Twitter’s inferences is probably not specially dependable in figuring out buyers’ gender, especially in international locations in which English isn't the dominant language.
Nevertheless, please Observe that the figures revealed in Twitter’s planning tools seem like liable to significant fluctuation – even about shorter periods of time – and these anomalies could influence the dependability and representativeness of this alteration Data Keluaran HK data.
For additional context, below’s a have a look at how the populace in Hong Kong breaks down by age team:
The business’s frequently revised viewers numbers counsel that Fb Messenger’s advert achieve in Hong Kong was comparable to 26.0 p.c of the whole population Initially on the calendar year.
As an example, purchaser investigate findings printed by GWI usually present quite a special image of Twitter use by gender when compared with Twitter’s have viewers data.
Consequently, the most up-to-date released figures for Web use invariably underneath-stand for reality, and precise adoption and development can be bigger compared to the figures shown right here propose. You should see our extensive notes on data for even more specifics.
Because of this, adjustments in advert get to may well not automatically show any improve from the platform’s In general user base.